Public Image of Sarah Palin - Impact On The 2008 Election

Impact On The 2008 Election

After announcing Palin as the presumptive vice-presidential nominee, the McCain campaign received $7 million in contributions in a single day, and the Obama campaign garnered more than $8 million by the next day. During the campaign, Palin evoked a more strongly divided response than Joe Biden among voters and was viewed both more favorably and unfavorably when compared to her opponent. A plurality of the television audience rated Biden's performance higher at the 2008 vice-presidential debate. Following the presidential election, 69% of Republicans felt Palin had helped John McCain's bid, while 20% felt Palin hurt. In the same poll, 71% of Republicans stated Palin had been the right choice.

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