Effects
In 1981, the FFC reported that the health warning labels as mandated by the Public Health Cigarette Smoking Act had little effect on American smoking habits. Congress therefore passed the Comprehensive Smoking Education Act of 1984, requiring more specific health warnings.
The tobacco industry has begun to use a variety of other marketing tools and strategies to influence people and attract new customers. In particular, ads targeted to adolescents affect their perceptions on the image and function of smoking. In 1991, the Journal of the American Medical Association published a study showing that more children 5 and 6 years old could recognize Camel cigarettes' Joe Camel mascot than could recognize Mickey Mouse or Fred Flintstone. Camel increased its adolescent customer base dramatically, from less than 1% before 1988 to more than 13% in 1993. Tobacco sought protection from congress so they could all leave broadcasting together without violating any anti-trust laws. The only lawsuit that followed was from the broadcaster in an effort to keep tobacco advertising on television and radio.
Read more about this topic: Public Health Cigarette Smoking Act
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