Objectives
- Development and improvement of PTDC Tourist Information Centres, Hotels and Motels throughout Pakistan to attract domestic and international tourists.
- To produce publicity and promotional material for distribution at home and abroad.
- To conduct promotional programmes, activities and events for attracting tourists.
- To create awareness of tourism throughout the private sector, Pakistan Missions abroad, PIA offices, tour operators, travel agents and hoteliers.
- To provide familiarization and package tours, tourist transportation and ground handling to group tours.
- To hold conferences, seminars, and workshops to promote and create awareness of tourism, and to improve the image of Pakistan.
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“Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.”
—Friedrich Nietzsche (18441900)