Production & Sales
In 2006, Proton's sales dropped 30.4% from 166,118 in 2005 to 115,538 for the Malaysian market, with a later report indicating a 55% fall of sales to RM962.3 million, its lowest in at least seven years. This allowed Perodua to overtake Proton as the country's largest passenger carmaker for the first time, with a 41.6% market share, while Proton's market share fell from 40% in 2005 to 32% in 2006.
In the period ending 31 December 2006, Proton also suffered three consecutive quarterly losses. Compared to a profit of RM86.5 million in 2005, the car company lost RM281.5 million in 2006. Proton blamed discounts from rivals. Total losses in 2007s financial year climbed to RM169 million.
The Employees Provident Fund (EPF) acquired an additional 830,000 shares in a transaction that spanned between January 5 and January 12, 2007. This mean all Malaysian are shareholder of the national car maker.
Compared to Proton, Perodua has been quite successful in its business ventures. Its cars are very popular among Malaysians, such as the Perodua Myvi, which sold 80,327 units in 2006, outselling its rivals best-selling car, the Proton Wira then, which only sold 28,886 units in Malaysia. In 2006–2010, Perodua became the best-selling car company in Malaysia. In the first half 2011, the table were turned where a highlight of the figures was that Proton had overtaken Perodua to be the best-selling brand that year. It had been many years since the first national carmaker has been No.1
Perodua’s supply in the second quarter was limited (due to phasing-out of the old Myvi) and also the problems caused by the amendments to the H-P Act, it has also been said that Proton’s current line-up is its strongest ever and have drawn many customers, largely by its core models Proton Saga and Proton Persona. Proton delivered 85,223 units to take a 28.7% share of the TIV while Perodua delivered 79,467 units, a difference of 5,756 units.
Proton Holdings Berhad registered a profit before tax of RM186 million in the first half of its 2010/11 financial year benefitting from the improved market sentiments and conditions that had accounted for a 13% increase in its vehicle sales. The growing demand for Proton vehicles were significantly contributed by three core models; the Saga, Persona and Exora.
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