Economic Effects of Protests Against Companies
A study of 342 US protests covered by the New York Times newspaper in the period 1962 and 1990 showed that such public activities usually had an impact on the company's publicly-traded stock price. The most intriguing aspect of the study's findings is that what mattered most was not the number of protest participants, but the amount of media coverage the event received. Stock prices fell an average of one-tenth of a percent for every paragraph printed about the event.
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