Influence and Reaction
On the rare occasions the propaganda model is discussed in the mainstream media there is usually a large reaction. In 1988, when Chomsky was interviewed by Bill Moyers there were 1,000 letters in response, one the biggest written reactions in the show's history. When he was interviewed by TV Ontario, the show generated 31,321 call-ins which was a new record for the station. In 1996, when Chomsky was interviewed by Andrew Marr the producer commented that the response was "astonishing". He commented that
- "The audience reaction was astonishing... I have never worked on a programme which elicited so many letters and calls".
In May, 2007, Chomsky and Herman spoke at the University of Windsor in Canada summarizing developments and responding to criticisms related to the model. Both authors stated they felt the propaganda model is still applicable (Herman said even more so than when it was introduced), although they did suggest a few areas where they believe it falls short and needs to be extended in light of recent developments.
Chomsky has insisted that while the propaganda role of the media "is intensified by ownership and advertising" the problem mostly lies with "ideological-doctrinal commitments that are part of intellectual life" or intellectual culture of the people in power. He compares the media to scholarly literature which he says has the same problems even without the constraints of the propaganda model.
At the Windsor talk, Chomsky pointed out that Edward S. Herman was primarily responsible for creating the theory although Chomsky supported it. According to Chomsky, he insisted Herman's name appear first on the cover of Manufacturing Consent because of his primary role researching and developing the theory.
Read more about this topic: Propaganda Model
Famous quotes containing the words influence and, influence and/or reaction:
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“A bestial and violent man will go so far as to kill because he is under the influence of drink, exasperated, or driven by rage and alcohol. He is paltry. He does not know the pleasure of killing, the charity of bestowing death like a caress, of linking it with the play of the noble wild beasts: every cat, every tiger, embraces its prey and licks it even while it destroys it.”
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“More and more, when faced with the world of men, the only reaction is one of individualism. Man alone is an end unto himself. Everything one tries to do for the common good ends in failure.”
—Albert Camus (1913–1960)