Promoting Adversaries - Promoting Adversaries in Pop Culture and Public Relations

Promoting Adversaries in Pop Culture and Public Relations

This tactic is dynamically similar to certain publicity techniques, and so can be used by individuals and products seeking to gain/concentrate power or wealth as well.

Some examples include:

  • Donald Trump vs. Rosie O'Donnell
  • Paris Hilton vs. Nicole Richie
  • Paris Hilton vs. Lindsay Lohan
  • Keith Olbermann of MSNBC vs. Bill O'Reilly of Fox News

As well as aspects of manufactured conflict for ratings purposes on many "reality" shows on TV...

"Promoting Adversaries" has also been parodied most recently by Stephen Colbert on his show, The Colbert Report, in which Stephen's brand of Ben & Jerry's ice cream (AmeriCone Dream) is pitted against Willie Nelson's brand of Ben & Jerry's ice cream (Country Peach Cobbler). Of course, this public 'conflict' generates advertising for both products, which are owned by the same company.

Promoting adversaries is a similar concept to the term frenemy.

Read more about this topic:  Promoting Adversaries

Famous quotes containing the words promoting, adversaries, pop, culture, public and/or relations:

    All of the assumptions once made about a parent’s role have been undercut by the specialists. The psychiatric specialists, the psychological specialists, the educational specialists, all have mystified child development. They have fostered the idea that understanding children and promoting their intellectual well-being is too complex for mothers and requires the intervention of experts.
    Elaine Heffner (20th century)

    Do as adversaries do in law,
    Strive mightily, but eat and drink as friends.
    William Shakespeare (1564–1616)

    The children [on TV] are too well behaved and are reasonable beyond their years. All the children pop in with exceptional insights. On many of the shows the children’s insights are apt to be unexpectedly philosophical. The lesson seems to be, “Listen to little children carefully and you will learn great truths.”
    —G. Weinberg. originally quoted in “What Is Television’s World of the Single Parent Doing to Your Family?” TV Guide (August 1970)

    It is of the essence of imaginative culture that it transcends the limits both of the naturally possible and of the morally acceptable.
    Northrop Frye (b. 1912)

    The first lady is, and always has been, an unpaid public servant elected by one person, her husband.
    Lady Bird Johnson (b. 1912)

    The land is the appointed remedy for whatever is false and fantastic in our culture. The continent we inhabit is to be physic and food for our mind, as well as our body. The land, with its tranquilizing, sanative influences, is to repair the errors of a scholastic and traditional education, and bring us to just relations with men and things.
    Ralph Waldo Emerson (1803–1882)