Promoting Adversaries in Pop Culture and Public Relations
This tactic is dynamically similar to certain publicity techniques, and so can be used by individuals and products seeking to gain/concentrate power or wealth as well.
Some examples include:
- Donald Trump vs. Rosie O'Donnell
- Paris Hilton vs. Nicole Richie
- Paris Hilton vs. Lindsay Lohan
- Keith Olbermann of MSNBC vs. Bill O'Reilly of Fox News
As well as aspects of manufactured conflict for ratings purposes on many "reality" shows on TV...
"Promoting Adversaries" has also been parodied most recently by Stephen Colbert on his show, The Colbert Report, in which Stephen's brand of Ben & Jerry's ice cream (AmeriCone Dream) is pitted against Willie Nelson's brand of Ben & Jerry's ice cream (Country Peach Cobbler). Of course, this public 'conflict' generates advertising for both products, which are owned by the same company.
Promoting adversaries is a similar concept to the term frenemy.
Read more about this topic: Promoting Adversaries
Famous quotes containing the words public relations, promoting, adversaries, pop, culture, public and/or relations:
“The rarest of all things in American life is charm. We spend billions every year manufacturing fake charm that goes under the heading of “public relations.” Without it, America would be grim indeed.”
—Anita Loos (1888–1981)
“The historian’s job is to aggrandize, promoting accident to inevitability and innocuous circumstance to portent.”
—Peter Conrad (b. 1948)
“The rule is perfect: in all matters of opinion our adversaries are insane.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“I don’t pop my cork for ev’ry guy I see.”
—Dorothy Fields (1904–1974)
“Anthropologists have found that around the world whatever is considered “men’s work” is almost universally given higher status than “women’s work.” If in one culture it is men who build houses and women who make baskets, then that culture will see house-building as more important. In another culture, perhaps right next door, the reverse may be true, and basket- weaving will have higher social status than house-building.”
—Mary Stewart Van Leeuwen. Excerpted from, Gender Grace: Love, Work, and Parenting in a Changing World (1990)
“The only thing that was dispensed free to the old New Bedford whalemen was a Bible. A well-known owner of one of that city’s whaling fleets once described the Bible as the best cheap investment a shipowner could make.”
—For the State of Massachusetts, U.S. public relief program (1935-1943)
“If one could be friendly with women, what a pleasure—the relationship so secret and private compared with relations with men. Why not write about it truthfully?”
—Virginia Woolf (1882–1941)