Projective Test

In psychology, a projective test is a personality test designed to let a person respond to ambiguous stimuli, presumably revealing hidden emotions and internal conflicts. This is different from an "objective test" in which responses are analyzed according to a universal standard (for example, a multiple choice exam). The responses to projective tests are content analyzed for meaning rather than being based on presuppositions about meaning, as is the case with objective tests. Some criticisms of projective tests include that they rely heavily on clinical judgement, lack reliability and validity and many have no standardized criteria to which results may be compared, however this is not always the case. These tests are used frequently, though the scientific evidence is sometimes debated. There have been many empirical studies based on projective tests (including the use of standardized norms and samples), particularly more established tests. The criticism of lack of scientific evidence to support them and their continued popularity has been referred to as the "projective paradox". Projective tests have their origins in psychoanalytic psychology, which argues that humans have conscious and unconscious attitudes and motivations that are beyond or hidden from conscious awareness.

The terms "objective test" and "projective test" have recently come under criticism in the Journal of Personality Assessment. The more descriptive "rating scale or self-report measures" and "free response measures" are suggested, rather than the terms "objective tests" and "projective tests," respectively.

Read more about Projective Test:  Theory, Projective Hypothesis, Uses in Marketing

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