The Research: Survey of Kentucky Adults With Some College
While Project Graduate was being planned, the Council contracted with a national higher education research and marketing firm to conduct a statistically valid telephone survey of the broader audience—the 233,000 Kentuckians with some college. The survey sought to identify market segments of Kentucky adults with some college credit but no bachelor’s degree who could be motivated or receptive to incentives to re-enroll in college. The survey included 1,610 Kentucky adults with some college equally distributed in four regions across the state. Research findings will inform the development of an integrated marketing plan for the broader audience of adult learners, as well as further discussion on practices, programs and policies that will meet the unique needs of Kentucky’s adult learners.
Read more about this topic: Project Graduate
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