Critical Reception
The critical response to Profit at the time of its debut was positive. Howard Rosenberg of the Los Angeles Times called Profit "...rip-roaring, sinus-clearing, bold and wonderful." Tom Gliatto of People magazine said of Profit: "Refreshingly cruel, Fox's Profit is the most exciting new show I've seen this year." John J. O'Conner from The New York Times called Profit "one of the most intriguing shows to come along since Twin Peaks..." Joyce Millman of salon.com stated: "Profit gains heft...from its nervy satiric vision of corporate capitalist culture." Eric Mink from The New York Daily News stated "Jim Profit may well be the most unremittingly evil character ever to serve as the protagonist and principal voice of a network TV series. Next to Profit, Dallas' J.R. Ewing is as menacing as Babe the Pig." Entertainment Weekly included Profit in its "Ten Best TV Shows for 1996" list at position #8.
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