Image
The PDC sought to attract a younger audience of both sexes for darts and market the game as a night out rather than just as a sporting event. Through the years, it was not uncommon to see politicians, musicians, football players, boxers and other sporting personalities attending their events. The British Darts Organisation have subsequently sought to emulate most of these innovations.
Players enter matches with their own signature theme music whilst flanked by security men and female valets down to the oche. A "big-time" atmosphere was also created by using smoke machines and pyrotechnics during these sometimes elaborate entrances, similar to that used in boxing or wrestling.
At the oche, players only drink iced water during matches. Though this was intended to further the game's image which had been tarnished by players' reputation for consuming large quantities of alcohol, the water was however required to prevent dehydration. With the many lights and tightly-compressed crowds, temperatures have been measured at over 38 degree Celsius (100 degree Fahrenheit) during some games.
Inside the venues, action is relayed via giant video screens for the large crowds. The BDO now also has video screens, while maintaining their traditional "light boards" of lightbulbs, showing where each dart lands for the benefit of the crowd.
Read more about this topic: Professional Darts Corporation
Famous quotes containing the word image:
“I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.”
—Roland Barthes (19151980)
“The places we have known do not only belong to the world of space in which we situate them for the sake of simplicity. They were but a thin slice between contiguous impression which formed our lives back then; the memory of a certain image is but the regret of a certain instant; and the houses, the roads, the avenues are fleeting, alas! as the years.”
—Marcel Proust (18711922)
“The paranoiac is the exact image of the ruler. The only difference is their position in the world.... One might even think the paranoiac the more impressive of the two because he is sufficient unto himself and cannot be shaken by failure.”
—Elias Canetti (b. 1905)