Image
The PDC sought to attract a younger audience of both sexes for darts and market the game as a night out rather than just as a sporting event. Through the years, it was not uncommon to see politicians, musicians, football players, boxers and other sporting personalities attending their events. The British Darts Organisation have subsequently sought to emulate most of these innovations.
Players enter matches with their own signature theme music whilst flanked by security men and female valets down to the oche. A "big-time" atmosphere was also created by using smoke machines and pyrotechnics during these sometimes elaborate entrances, similar to that used in boxing or wrestling.
At the oche, players only drink iced water during matches. Though this was intended to further the game's image which had been tarnished by players' reputation for consuming large quantities of alcohol, the water was however required to prevent dehydration. With the many lights and tightly-compressed crowds, temperatures have been measured at over 38 degree Celsius (100 degree Fahrenheit) during some games.
Inside the venues, action is relayed via giant video screens for the large crowds. The BDO now also has video screens, while maintaining their traditional "light boards" of lightbulbs, showing where each dart lands for the benefit of the crowd.
Read more about this topic: Professional Darts Corporation
Famous quotes containing the word image:
“Not for nothing does it say in the Commandments ‘Thou shalt not make unto thee any image’ ... Every image is a sin.... When you love someone you leave every possibility open to them, and in spite of all the memories of the past you are ready to be surprised, again and again surprised, at how different they are, how various, not a finished image.”
—Max Frisch (1911–1991)
“Nature is a self-made machine, more perfectly automated than any automated machine. To create something in the image of nature is to create a machine, and it was by learning the inner working of nature that man became a builder of machines.”
—Eric Hoffer (1902–1983)
“The essence of the physicality of the most famous blonde in the world is a wholesome eroticism blurred a little round the edges by the fact she is not quite sure what eroticism is. This gives her her tentative luminosity and what makes her, somehow, always more like her own image in the mirror than she is like herself.”
—Angela Carter (1940–1992)