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The PDC sought to attract a younger audience of both sexes for darts and market the game as a night out rather than just as a sporting event. Through the years, it was not uncommon to see politicians, musicians, football players, boxers and other sporting personalities attending their events. The British Darts Organisation have subsequently sought to emulate most of these innovations.
Players enter matches with their own signature theme music whilst flanked by security men and female valets down to the oche. A "big-time" atmosphere was also created by using smoke machines and pyrotechnics during these sometimes elaborate entrances, similar to that used in boxing or wrestling.
At the oche, players only drink iced water during matches. Though this was intended to further the game's image which had been tarnished by players' reputation for consuming large quantities of alcohol, the water was however required to prevent dehydration. With the many lights and tightly-compressed crowds, temperatures have been measured at over 38 degree Celsius (100 degree Fahrenheit) during some games.
Inside the venues, action is relayed via giant video screens for the large crowds. The BDO now also has video screens, while maintaining their traditional "light boards" of lightbulbs, showing where each dart lands for the benefit of the crowd.
Read more about this topic: Professional Darts Corporation
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