Image
The PDC sought to attract a younger audience of both sexes for darts and market the game as a night out rather than just as a sporting event. Through the years, it was not uncommon to see politicians, musicians, football players, boxers and other sporting personalities attending their events. The British Darts Organisation have subsequently sought to emulate most of these innovations.
Players enter matches with their own signature theme music whilst flanked by security men and female valets down to the oche. A "big-time" atmosphere was also created by using smoke machines and pyrotechnics during these sometimes elaborate entrances, similar to that used in boxing or wrestling.
At the oche, players only drink iced water during matches. Though this was intended to further the game's image which had been tarnished by players' reputation for consuming large quantities of alcohol, the water was however required to prevent dehydration. With the many lights and tightly-compressed crowds, temperatures have been measured at over 38 degree Celsius (100 degree Fahrenheit) during some games.
Inside the venues, action is relayed via giant video screens for the large crowds. The BDO now also has video screens, while maintaining their traditional "light boards" of lightbulbs, showing where each dart lands for the benefit of the crowd.
Read more about this topic: Professional Darts Corporation
Famous quotes containing the word image:
“The image cannot be dispossessed of a primordial freshness, which idea can never claim. An idea is derivative and tamed. The image is in the natural or wild state, and it has to be discovered there, not put there, obeying its own law and none of ours. We think we can lay hold of image and take it captive, but the docile captive is not the real image but only the idea, which is the image with its character beaten out of it.”
—John Crowe Ransom (1888–1974)
“The vice named surrealism is the immoderate and impassioned use of the stupefacient image or rather of the uncontrolled provocation of the image for its own sake and for the element of unpredictable perturbation and of metamorphosis which it introduces into the domain of representation; for each image on each occasion forces you to revise the entire Universe.”
—Louis Aragon (1897–1982)
“You say your own soul supplies you with some sort of an idea or image of God. But at the same time you acknowledge you have, properly speaking, no idea of your own soul. You even affirm that spirits are a sort of beings altogether different from ideas. Consequently that no idea can be like a spirit. We have therefore no idea of any spirit.”
—George Berkeley (1685–1753)