Product Placement - Psychological Research - Product Placement in Other Types of Media - Video Games

Video Games

Research has shown that people who played a violent video game recalled and recognized significantly more brands placed in the video game thanpeople who played a nonviolent video game. However, people who played a violent video game thought more negatively about the products that were placed compared to participants who played a nonviolent video game. Researchers believe that when playing violent video games, people are required to pay more attention to the game, which takes attention away from other aspects including the product placements.

Read more about this topic:  Product Placement, Psychological Research, Product Placement in Other Types of Media

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Famous quotes related to video games:

    It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.
    Marie Winn (20th century)

    I recently learned something quite interesting about video games. Many young people have developed incredible hand, eye, and brain coordination in playing these games. The air force believes these kids will be our outstanding pilots should they fly our jets.
    Ronald Reagan (b. 1911)