Principles
A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common.
- They strategically distinguish the product from its competitors by conveying its unique positioning
- They hold appeal for the product’s target audience
- They imply the brand’s benefit
- They are available for legal protection.
- They allow companies to bond with their customers to create loyalty.
- They have a symbolic association that fortifies the image of a company or a product to the consumers.
- They help motivate customers to buy the product.
- They can buy a product image and name.
Read more about this topic: Product Naming
Famous quotes containing the word principles:
“I cannot consent that my mortal body shall be laid in a repository prepared for an Emperor or a King—my republican feelings and principles forbid it—the simplicity of our system of government forbids it.”
—Andrew Jackson (1767–1845)
“Now there cannot be first principles for men, unless the Divinity has revealed them; all the rest—beginning, middle, and end—is nothing but dreams and smoke.”
—Michel de Montaigne (1533–1592)
“All those who write either explicitly or by insinuation against the dignity, freedom, and immortality of the human soul, may so far forth be justly said to unhinge the principles of morality, and destroy the means of making men reasonably virtuous.”
—George Berkeley (1685–1753)