Role
Product marketing in a business addresses four important strategic questions:
- What products will be offered (i.e., the breadth and depth of the product line)?
- Who will be the target customers (i.e., the boundaries of the market segments to be served)?
- How will the products reach those (i.e., the distribution channel and are there viable possibilities that create a solid business model)?
- At what price should the products be offered?
Read more about this topic: Product Marketing
Famous quotes containing the word role:
“Of course, some men are very effective caregivers [of elderly parents]. But this situation occurs far less frequently for males than females, because it is a role reversal. For women, caregiving is an expected duty; for men, it is an unexpected expression of love or devotion.”
—Tish Sommers (20th century)
“When things turn out pretty much as expected, parents give little thought to how much they have influenced the outcome. When things don’t turn out as expected, parents give a great deal of thought to the role they play.”
—Arlene Harder (20th century)
“The addition of a helpless, needy infant to a couple’s life limits freedom of movement, changes role expectancies, places physical demands on parents, and restricts spontaneity.”
—Jerrold Lee Shapiro (20th century)