Role
Product marketing in a business addresses four important strategic questions:
- What products will be offered (i.e., the breadth and depth of the product line)?
- Who will be the target customers (i.e., the boundaries of the market segments to be served)?
- How will the products reach those (i.e., the distribution channel and are there viable possibilities that create a solid business model)?
- At what price should the products be offered?
Read more about this topic: Product Marketing
Famous quotes containing the word role:
“You are pitiful isolated individuals; you are bankrupts; your role is played out. Go where you belong from now on—into the dustbin of history!”
—Leon Trotsky (1879–1940)
“Man, truly the animal that talks, is the only one that needs conversations to propagate its species.... In love conversations play an almost greater role than anything else. Love is the most talkative of all feelings and consists to a great extent completely of talkativeness.”
—Robert Musil (1880–1942)
“A few [women] warrant our attention not because they have the answer but because they have rejected the mentality that insists there must be one answer. What makes them role models is not how much or how little they work, how many or how few hats they wear, but rather how well they understand, and accept, that for all rewards there will be commensurate sacrifice; for all gains, some loss; for any pleasure, some pain.”
—Melinda M. Marshall (20th century)