A product manager investigates, selects, and develops products for an organization, performing the activities of product management.
A product manager considers numerous factors such as intended demographic, the products offered by the competition, and how well the product fits with the company's business model. Generally, a product manager manages one or more tangible products. However, the term may be used to describe a person who manages intangible products, such as music, information, and services.
A product manager's role in tangible goods industries is similar to a program director's role in service industries.
Diverse interpretations regarding the role of the product manager are the norm. The product manager title is often used in many ways to describe drastically different duties and responsibilities. Even within the high-tech industry where product management is better defined, the product manager's job description varies widely among companies. This is due to tradition and intuitive interpretations by different individuals.
In the financial services industry (banking, insurance etc.), product managers manage products (for example, credit card portfolios), their profit and loss, and also determine the business development strategy.
In a Scrum environment, a Product Manager is also referred to as the Product Owner, and usually has the main role of representing the product to the customer. Some of the responsibilities of the Product Owner include marketing of the product and analysis of the competition.
In some companies, the product manager also acts as a:
- Product marketing manager — may perform all outbound marketing activities in the older sense of the term
- Project manager — may perform all activities related to schedule and resource management
- Program manager — may perform activities related to schedule, resource, and cross-functional execution
Famous quotes containing the words product and/or manager:
“The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.”
—Gertrude Stein (1874–1946)
“I knew a gentleman who was so good a manager of his time that he would not even lose that small portion of it which the calls of nature obliged him to pass in the necessary-house, but gradually went through all the Latin poets in those moments. He bought, for example, a common edition of Horace, of which he tore off gradually a couple of pages, read them first, and then sent them down as a sacrifice to Cloacina: this was so much time fairly gained.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)