Private Label Manufacturers Association
The Private Label Manufacturer's Association (PLMA) categorizes PL manufacturers into 4 main categories:
- Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands.
- Small, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands.
- Major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves.
- Regional brand manufacturers that produce private label products for specific markets.
Read more about this topic: Private Label
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