Basic Flow
1. Data transfer - The customer transfer files and documents that require printing and mailing. Transfer can be accomplished via email or public or private ftp upload
2. Data processing - The provider will process this data to extract key information for mailing and print file set-up for downstream automation. The provider will then perform the document formatting. (Turning data into documents).
3. Document formatting - data is formatted according to a composition rules engine that has been programmed or set up to format the data into specific design formats. In addition to design and content considerations, the documents are formatted to include barcodes that are read by the automated inserting equipment. The result is a fully composed print file ready to RIP (raster image processor) and print at the compatible print device.
3. Variable printing - each piece of the mailing can be customized to better reflect the end user. Data such as customer name, appropriate images, etc. can be modified on each printed piece. Variable printing is shown to increase response rates of direct mail.
4. Automated Envelope Inserting - totally automates the merging of personalized documents of variable lengths, auto-folds and inserts documents into an envelope.
5. USPS Mailing - mailing campaigns can be delivered to the USPS with correct postage adhered and meeting all USPS guidelines.
Read more about this topic: Print And Mail Outsourcing
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