Business
In 1956, Borghese met cosmetics magnate, Charles Revson, the founder of Revlon. The two struck up a lifelong friendship, as he helped her to create her cosmetics line, which Revlon then licensed under the Princess Marcella Borghese brand name.
One of Princess Marcella Borghese's first collections included brightly colored lipsticks and nail colors to match the vivid colors of her fashion designer friend, Emilio Pucci's knitwear. Her Montecatini Cosmetic line, named after her favorite spa (and an ancient town in Tuscany), used the purported healing properties of the Terme di Montecatini mud and the mineral waters. The Princess was one of the first people to create a skincare line which was based on the natural therapies of a spa.
In 1992 Revlon sold the Borghese brand to Halston Borghese International Limited, a new company set up in New York by four Saudi investors (all brothers) to buy and hold Revlon’s Halston and Princess Marcella Borghese divisions. Borghese remained involved in the line named after her until her death. Today, the company is known as simply Borghese and is based in New York City.
Read more about this topic: Princess Marcella Borghese
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