Primark's Brands
All of the company's merchandise is made specifically for the company and as such Primark has its own brand names. Within both menswear and ladieswear there is one main brand name that supplies most of the fashion labels, which are added to by other suppliers.
Ladieswear Brands
- Atmosphere — Ladies fashion & formal wear
- Denim Co. — Ladies denim
- Limited Edition — Ladies fashion (available only from larger stores)
- Co-Ordinates — ladies fashion formal wear
- Authentic Apparel — ladies leisure wear
Lingerie Lines
- Secret Possessions — lingerie & nightwear
- No Secret - Lingerie
- Primark Essentials — underwear
- Love 2 Lounge — slippers, hot water bottles etc.
- Ocean Club — beachwear and towels
Menswear Lines
- Cedarwood State — Mens fashion
- Butler & Webb — Mens formal wear
- Backswing — Sportswear
- Cedarwood State Active (CS Active) — Mens sportswear
- Denim Co. — Men's denim
- Primark Essentials — underwear & nightware
- Authentic Apparel — Mens leisure wear
Childrenswear Lines
- Early Days — babywear (newborn-23 months)
- Little rebel — boys babywear (9–23 months)
- Young dimension — girls babywear (9–23 months)
- Young dimension — young girlswear (2–7 years)
- Girl 2 Girl — young girlswear (2–7 years)
- YD — older girlswear (7–16 years)
- Rebel — boyswear (2–7 years 7–16 years)
- Denim Co. — Children's denim
- Primark Essentials — underwear
Accessories Lines
- Opia — Accessories
- Opia Girls — Accessories for girls
Other Lines
- Primark Beauty — Cosmetics
- Primark Home — bedding, cushions, curtains, towels, kitchen and home accessories
Primark does also stock products from other, well-known brands. It stocks haribo sweets, assorted clothes & toys from companies such as Disney & Warner Brothers and Nivea sun lotion.
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