Price Drop - Poor Quality and Older Items

Poor Quality and Older Items

The channel specialises in selling goods initially pricing them at supposedly high RRP prices and then heavily discounting them live on screen. The presenter tries hard to talk the buyer into thinking that items sold are high value and that you're getting a bargain when in practice a lot of the items can be bought in discount high street shops for similar prices when P&P and the premium rate phone call are taken into account. Many electrical items are 'yesterday's' technology and you could therefore position price drop in the market as an outlet store.

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