Artwork and Title
| "It seems like put some thought into the changes ... they're not just changes for changes' sake. Pretty. Odd. works because it conjures up images of something that is both pretty and odd, which is interesting, And it's grammatically interesting, because without the period, the word 'pretty' would be modifying the word 'odd.' So it takes on a completely different context." |
| — Geraldine Woods, the author of Webster's New World Punctuation: Simplified and Applied |
The entirety of the art direction for Pretty. Odd. was headed by Alex Kirzhner, with inspiration from Panic at the Disco. The inside liner notes, which include the lyrics to each song, were illustrated by graphic designer Connie Makita, and the majority of the rest of the illustrations were designed by Kirzhner with designer Tanapan "Bang" Puangpakdee. The album art was revealed via the band's official website on January 23, 2008. The album cover art consists of painted flowers and butterflies, which Slant regarded as a tribute to The Beach Boys. The deluxe edition vinyl package was nominated for Best Boxed Or Special Limited Edition Package at the 2009 Grammy Awards, but lost to Radiohead's In Rainbows (2007).
The album's title, Pretty. Odd. was conceived randomly while recording and the name stuck. "It just happened one night. We were working on a new song, and we weren't even talking about album titles, but it was just something I wrote down, and I brought it up to the guys," Ross explained. "Like, Pretty. Odd. And then they all liked it, and that was a couple of months ago, so we just kept it since then." Smith added that the band thought it was "more fun" with the punctuation present in the title. Meanwhile, the lack of punctuation in the band's name outraged fans and brought about a strange amount of press. Geraldine Woods compared the punctuation to e.e. cummings and likened it to a form of "rebellion for creative people."
Read more about this topic: Pretty. Odd. World Tour
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