Background
Mohammad Sarafraz (Press TV CEO) said in a June 2007 press conference that, "Since September 11, Western bias has divided the media into two camps: those that favour their policies make up one group and the rest of the media are attached to radical Islamic groups like Al-Qaeda. We want to show that there is a different view. Iran, and the Shi'as in particular, have become a focal point of world propaganda. From the media point of view, we are trying to give a second eye to Western audiences."
The network's official vision is "to heed the voices and perspectives of the people of the world; build bridges of cultural understanding; encourage human beings of different nationalities, races and creeds to identify with one another; bring to light untold and overlooked stories of individuals who have experienced political and cultural divides firsthand." Sarafraz explained that "our experience tells us that pictorial reflection of news and the use of images are more effective than discussion and analysis."
Read more about this topic: Press TV
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