President's Choice Financial - President's Choice Financial

President's Choice Financial

The joint venture between Loblaws and CIBC started in 1996. PC Financial offers lines of credit, loans, Registered Retirement Savings Plan (RRSPs), and mortgages. Services are available in all Canadian provinces, except Quebec. Because PC Financial is part of the direct banking division of CIBC, its bank number is the same as CIBC (010). PC Financial accounts are all located under one transit number (30800).

To benefit from its low-cost, "no-fee" structure, clients perform transactions on the Internet, at an ATM, or by telephone.

Between January 2001 and October 2005, banking services for PC Financial were provided by Amicus Bank, a wholly owned subsidiary of CIBC. Outside of those dates, banking services were provided by the direct banking division of CIBC. Amicus is now a division of CIBC Retail Markets and is no longer a separate legal entity.

The bank has approximately 2.3 million customers.

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