Critical Reception
The two multiplexes feel the dashing combo of the two young Turks of Tollywood and their lady love has the pull to lure in the audiences. “Though it’s not the niche variety, Premi is a well-made, well-publicised urban romantic film which, we feel, will appeal to our audiences. Also because the Salt lake area consists of a large bulk of Bengali cine-goers. If this experiment succeeds, we may go for more such films,” revealed a spokesperson for INOX.
Much on the same lines, a spokesperson for 89 Cinemas added: “Premi is targeted at the youth and we think it will click with our viewers.
” While an audio cassette of Premi comes free with every ticket sold (Rs 60 and Rs 80) at the Salt Lake multiplex, the Swabhumi multi-screen is offering a slashed rate of Rs 50. The film rolls out at 6.30 pm, INOX-City Centre, and at 1.15 pm, 89 Cinemas. For masala films with local stars, the emphasis is more on glossy look and feel (read: fresh locales, trendy costumes, stylish interiors). In Shree Venkatesh Films’ Premi, the outdoors were all Gangtok, leading lady Chandana got her costumes designed from Mumbai, the wardrobe for Jeet and Jishu Sengupta was picked up from Pantaloons, Westside and Forum. The trendy casuals that Koel Mallick sports in Shudhu Tumi, at the Arunachal Pradesh shooting sites, are also from Pantaloons.
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