Additional Information
In addition to the expansion of Powerhouse Gym they have been able to create other marketing tools that also have grown with the company. In 1984 Powerhouse created their own clothing line. Starting with only four small items, over the years their clothing and accessory line is now one of the largest in the fitness industry. Powerhouse also became involved with in the media side of things when they created their own publication Powerhouse magazine in 1992. This magazine was created to help their licensee's on their new business venture, and to inform members and potential members what is going on in their company. In 2002 Powerhouse Gym created Powerhouse T.V. which is a personalized network where the gym owners can control advertisements and music played to create a better workout environment.
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