History
The Power Wheels brand name dates back to 1984, when San Francisco-based toy company Kransco acquired Pines of America, makers of battery-powered vehicles for children. Two years later, Kransco renamed the line "Power Wheels". By 1990 sales of the battery-powered vehicles reached over 1,000,000 per year.
In 1994, Power Wheels was purchased by Mattel. Following Mattel's acquisition of Kransco, the Power Wheels line immediately became part of Fisher-Price toys out of East Aurora, New York. With the addition of new vehicle licenses the new Power Wheels by Fisher-Price and Mattel lines did well.
In 1999, Fisher-Price announced the Harley-Davidson Motorcycle Ride-On – which contributed to a year of record sales for the entire product line.
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