Power To Win - Club Symbols and Identity - Guernseys

Guernseys

On 1 November 2006, Reebok replaced Nike as Port Adelaide's official apparel partner and manufacturer of the club's guernseys.

A guernsey designed by an 11-year-old indigenous student from Waikerie Primary School was worn by the Power players in the 2007 season's Round 7 match against Richmond. The guernsey was the winning design in a competition which asked primary school children to design a Power guernsey. The competition was run in conjunction with the Come Out Youth Arts Festival, a long-running festival that involves young people throughout South Australia. It is believed to be a sporting first.

In October 2007, it was announced that Bianco Building Supplies would replace it as one of its major sponsors. Bianco signage appears on the front of the club's home guernsey and, in away games, on the back of the away and clash guernseys. Vodafone signage appears on Port's home guernsey on the back and on the front in away games on the away and clash guernseys.

On 15 December 2008, Reebok announced that the Power's 2009's guernseys would have "1870" printed on the back just above the player number. The club's new chief executive officer, Mark Haysman, said that the move to add 1870 to the guernseys formed part of its "Live the Creed" initiative. The Port Adelaide Football Club was founded on 20 April 1870 and played its first match on 24 May 1870 at what was known as Bucks Flat at Glanville.

On 17 July 2009, the Power unveiled a special one-off guernsey, now known as the "Back in Black" guernsey, which was designed by a 7-year-old student from Ardtornish Primary school. The guernsey has a predominantly black design with a white and teal "V" and a prominent Power logo. On 28 October 2009, Port received AFL approval to wear the jumper in premiership matches.

On 8 February 2010, Port Adelaide announced its first new sponsor to be My ATM. It wore the sponsor's logo on the front of the guernsey in home games and away games. On 26 March 2010, Port Adelaide unveiled its second new sponsor to be Aussie ATM which is a sister company to My ATM. It wore its sponsor's logo on the back of home and away games.

On 23 March 2011, Port Adelaide unveiled Soaring Securities as its second joint major sponsor on the eve of the opening round of the 2011 AFL season. It wore its sponsor's logo on the back of home and away games.

On 1 February 2012, Port Adelaide announced V.I.P. Home Services as a joint major sponsor in a three-year deal beginning with the 2012 AFL season. V.I.P. is shown on the front of the Power’s home guernsey and the back of its away and clash guernseys. Port Adelaide again unveiled a second sponsor for 2012 season, Foodbank, one of Australia’s largest hunger-relief organisation, as a joint major sponsor of the Power from 2012. It wears its sponsor's logo on the back of home games and the front of away games.

Envestra Energy was announced as the new Coaches' sponsor in early October 2012

On 5 March 2013, Port Adelaide announced Renault as a joint major sponsor. The logo will appear on the back of Port Adelaide’s home guernsey and the front of its away and clash strips.

On 28 March 2013, Port Adeladie announched an new emblem was going to be unveiled at the start of the 2014 season