Pot O' Gold (film) - Background

Background

Pot o' Gold was radio's first big-money giveaway program, garnering huge ratings within four weeks of its 1939 debut. The program's success prompted production of the film. The premise of the radio program, created by Ed Byron, was that any person who picked up the telephone when host Horace Heidt called would automatically win $1000. Phone numbers were chosen by three spins on the Wheel of Fortune: (1) choice of phone directory, (2) page number and (3) the line on the page. The series ran on NBC from September 26, 1939 to December 23, 1941 and later a new show by the same name from October 2, 1946 to March 26, 1947 on ABC.

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