Promotion
RTP announced that they would be holding a promotional tour for Fernandes and "Senhora do mar". Fernandes would be travelling to countries around Europe, promoting her song on various TV and radio shows. Despite an English language version of the song being written for the promotional tour, it was decided by RTP that the song would be sung at the contest entirely in Portuguese by Fernandes.
Fernandes' promotional tour began in Bulgaria, where she appeared on many TV shows and sang a duet with the Bulgarian representative at the Eurovision Song Contest 2006 Mariana Popova. From 27 to 30 April, Fernandes visited Malta, appearing on various radio and TV shows, giving interviews and singing "Senhora do mar". In Turkey, she performed a duet with Şebnem Paker, the Turkish representative at the 1996 and 1997 contests. Finally, after arriving in Serbia for the contest, Fernandes performed a duet with the Beauty Queens, the group that accompanied Serbia's winning singer Marija Šerifović at the 2007 contest, performing both "Senhora do mar" as well as "Zavet", the Beauty Queens' losing entry at Beovizija 2008, the Serbian Eurovision selection for the contest.
Promotion of the song was also made through an English version of the song being written, called "Lady of the Sea", as well as a promotional video being made of both the Portuguese and English versions of the song. The video shot on Fernandes' home island of Madeira, commissioned by the Madeiran government in order to promote the island.
Read more about this topic: Portugal In The Eurovision Song Contest 2008
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