Style and Marketing
The restaurants have a distinctive red-and-yellow color scheme. The original and other older locations had a black lava rock exterior with a red shingled roof. Most older locations have covered the rock exterior to conform with the current yellow stucco appearance.
TV and radio ads often use New Orleans-style music, along with the trademark Love That Chicken jingle sung by New Orleans funk and R&B musician Dr. John.
In 2009, Popeyes introduced "Annie the Chicken Queen", a feisty, fictitious Popeyes chef who "tells it like it is". The character is meant to be "honest, vibrant, youthful and authentic" according to Dick Lynch, Popeyes Chief Marketing Officer. “Everyone has a relative or a good friend who will give it to them straight, and that’s what Annie is all about,” Lynch said.
Read more about this topic: Popeyes Louisiana Kitchen
Famous quotes containing the words style and and/or style:
“The difference between style and taste is never easy to define, but style tends to be centered on the social, and taste upon the individual. Style then works along axes of similarity to identify group membership, to relate to the social order; taste works within style to differentiate and construct the individual. Style speaks about social factors such as class, age, and other more flexible, less definable social formations; taste talks of the individual inflection of the social.”
—John Fiske (b. 1939)
“I never knew a writer yet who took the smallest pains with his style and was at the same time readable.”
—Samuel Butler (1835–1902)