Pontiac Star Chief

The Star Chief was a car built by General Motors' Pontiac division between 1954 and 1966.

Between 1954 and 1957, the Star Chief was Pontiac's prestige model; the car was easily identified by its chrome star trim along its sides. When the storyline of I Love Lucy pointed towards a Hollywood setting in the 1954-1955 season, the characters "drove" (in episode 110, "California Here We Come") to the West Coast in a 1955 Star Chief convertible. In 1954, Pontiac also introduced air conditioning with all the components under the hood, a first for the price range. Seat belts were added as options in 1956.

Prior to the introduction of the Star Chief, all Pontiacs had shared the modest wheelbase of the Chevrolet. The introduction of this new premiere model in 1954 was the first application of the longer 123.5 inch (313.7 cm) wheelbase of the junior Oldsmobiles and Buicks to the Pontiac division. Power the first year came from Pontiac's venerable straight eight engine; this was superseded by the new V-8 power in 1955. Also for '55, the new Star Chief Safari two door hardtop wagon, which was similar to Chevrolet's Bel Air Nomad, was introduced. This variant lasted through 1957; after that the Safari name was used for all of the division's standard four door wagons.

In 1957, the high performance Star Chief Custom Bonneville was introduced as part of its divisional head's push to raise the marque out of the doldrums. The silver streaks running down the hood were dropped. All gauges were placed in an oval on the dash.

In 1958, the Bonneville was first given its own position in the Pontiac lineup as the ultimate Pontiac, and was only available as a two-door hardtop and two-door convertible. While no longer Pontiac's prestige model, the Star Chief remained a well-appointed car, and the division's finest four door hardtops and sedans. However, in 1959, when the Bonneville gained a full range of body styles, the Star Chief was limited to sedans and hardtops, while the Bonneville and the new Catalina models received the lion's share of Pontiac's attention in the marketplace. In 1959, the Star Chief made 17.97% of Pontiac sales. This was also the first year of the "wide-track" Pontiacs.

In 1960, the new Ventura was introduced, and the Star Chief was thereafter limited to four door sedans and hardtops. This was a novel, but unsuccessful approach. The Star Chief was equipped and powered in a manner similar to the lower-priced, slightly smaller Catalina series. The Ventura was more lavishly equipped in the manner of the high-line Bonneville, but was available with only two doors and rode the Catalina's slightly shorter wheelbase. This gave sedan buyers of modest means a larger choice than Catalina for only slightly more money, and gave upscale coupe buyers a lighter, sprightlier alternative to the big Bonneville. The Ventura lasted only through 1961, and was replaced by the even sportier new Grand Prix. The Star Chief continued to be available only with four doors through the end of production. Compared to the Catalina, the Star Chief was equipped only very slightly more lavishly; the major additional interior feature was the electric clock.

For 1962, Pontiac offered a 421 cu in (7 l) Super Duty V8 with three two-barrel carburetors, rated at 405 hp (302 kW), as a US$2,250 option (when the base Star Chief listed at US$3,097). A rare option, it was probably never ordered on this somewhat heavy sedan. As in the other Pontiac series, the hardtop was designated the Star Chief Vista. Bonneville taillights and the three chrome stars on each side continued to distinguish the car from the Catalina. The stars were located either on the roof or rear fender, depending on year. No wagons were offered. All Safari wagons during this period (including the Bonneville Safari) rode the four and a half inch shorter wheelbase shared by Chevrolet and Catalina. This made a Star Chief Safari too redundant to bother with.

For 1966, the car was renamed the Star Chief Executive as the first step towards retiring the name, which by the mid-1960s had become dated. For 1967, Pontiac dropped the Star Chief name for United States sales and renamed the mid-priced model the Executive.

In Canada, Pontiac models used Chevrolet drivelines for greater economy. To ensure that used car buyers in the U.S. were not sold less expensive Canadian models, different series names were used. The Canadian equivalent to the Star Chief was called Laurentian.