Background
Given that many sport utility vehicles (SUVs) were rarely driven off-pavement, a new car-based "crossover" was marketed with hopes of providing an appealing subset of SUV-like elements that most SUV owners actually used. These features included large cargo capacities and elevated seating. The vehicle was marketed to younger drivers who could picture the Aztek as complementary to an active outdoor lifestyle with fewer of the drawbacks perceived with traditional SUVs such as poor gas mileage, uncomfortable ride, high step-in height and vulnerability to roll-over. Television commercials portrayed the Aztek as an adult "My Buddy", able to go along for all sorts of adventures such as getting lost in remote southwest locations or as a sleep-in vehicle before an open fire in a municipal park.
Read more about this topic: Pontiac Aztek
Famous quotes containing the word background:
“Silence is the universal refuge, the sequel to all dull discourses and all foolish acts, a balm to our every chagrin, as welcome after satiety as after disappointment; that background which the painter may not daub, be he master or bungler, and which, however awkward a figure we may have made in the foreground, remains ever our inviolable asylum, where no indignity can assail, no personality can disturb us.”
—Henry David Thoreau (1817–1862)
“They were more than hostile. In the first place, I was a south Georgian and I was looked upon as a fiscal conservative, and the Atlanta newspapers quite erroneously, because they didn’t know anything about me or my background here in Plains, decided that I was also a racial conservative.”
—Jimmy Carter (James Earl Carter, Jr.)
“... every experience in life enriches one’s background and should teach valuable lessons.”
—Mary Barnett Gilson (1877–?)