Corporate Sponsorship of Motorsports
In the 1990s, Polaroid was involved in the corporate sponsorship of NASCAR. For several years, Polaroid was the principal sponsor of NASCAR's 125 mile Featherlite Modified race at Watkins Glen and it was called the "Polaroid 125". The Polaroid name was also used in sponsorship in the NASCAR Busch series. In 1992, Polaroid was the principal sponsor of female NASCAR driver Shawna Robinson's #25 Oldsmobile in the Busch Series. They continued as her principal sponsor when she moved to the other car numbers in 1993 and 1994.
Polaroid currently sponsors the Target Chip Ganassi entry of Juan Pablo Montoya's #42 Chevy Impala in the NASCAR Sprint Cup Series and entries in the IRL Indy Car Series, including the car driven by Dario Franchitti which won the 94th running of the Indianapolis 500 on Sunday May 30, 2010.
The Polaroid name has also been associated with the NOPI drift series. Polaroid was the principal sponsor of the 350Z driven by Nick Bollea, who placed third in Pittsburgh and tenth in Denver at NOPI events in the 2007 season. Polaroid chose not to renew their sponsorship of Bollea for the 2008 season. No official reason has been given, but this decision was made in the wake of a serious accident and allegations of illegal street racing by Bollea.
Read more about this topic: Polaroid Corporation
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