The Netherlands
Every New Year's Day around 10,000 people dive collectively into the icy cold sea water at Scheveningen, The Netherlands' main beach resort town since 1960. In 89 locations on beaches and in lakes all over the country, each year around 30,000 people participate in this "Nieuwjaarsduik" (English: New Year's dive), with a record 36,000 participants on January 1, 2012. Since 1998 Unox, a Unilever food brand often associated with winter, adopted the Nieuwjaarsduik and ever since it is tradition to wear Unox branded winter caps and gloves.
Read more about this topic: Polar Bear Plunge
Famous quotes containing the word netherlands:
“Greece is a sort of American vassal; the Netherlands is the country of American bases that grow like tulip bulbs; Cuba is the main sugar plantation of the American monopolies; Turkey is prepared to kow-tow before any United States pro-consul and Canada is the boring second fiddle in the American symphony.”
—Andrei Andreyevich Gromyko (1909–1989)