Creation of The American Poinsettia Industry
Albert Ecke emigrated from Germany to Los Angeles in 1900, opening a dairy and orchard in the Eagle Rock area. He became intrigued by the plant and sold them from street stands. His son, Paul Ecke, developed the grafting technique, but it was the third generation of Eckes, Paul Ecke, Jr., who was responsible for advancing the association between the plant and Christmas. Besides changing the market from mature plants shipped by rail to cuttings sent by air, he sent free plants to television stations for them to display on air from Thanksgiving to Christmas. He also appeared on television programs like The Tonight Show and Bob Hope's Christmas specials to promote the plants.
Until the 1990s, the Ecke family, who had moved their operation to Encinitas, California in 1923, had a virtual monopoly on poinsettias owing to a technological secret that made their plants much more attractive. The Ecke family's key to producing more desirable poinsettias was to create a fuller, more compact plant, by grafting two varieties of poinsettia together. A poinsettia left to grow on its own will naturally take an open, somewhat weedy look. The Eckes' technique made it possible to get every seedling to branch, resulting in a bushier plant.
In the 1990s, a university researcher discovered the method previously known only to the Eckes and published it, allowing competitors to flourish, particularly those using low-cost labor in Latin America. The Ecke family's business, now led by Paul Ecke III, decided to stop producing plants in the U.S., but as of 2008, they still serve about 70% of the domestic market and 50% of the worldwide market.
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