Market
The Pocono Record is the newspaper of record for Monroe County, Pennsylvania. Its coverage area centers on Stroudsburg and East Stroudsburg and includes the area's many small communities. The newspaper also covers parts of Pike, Lackawanna, Wayne and Carbon counties as well as areas of western New Jersey.
Monroe County is one of Pennsylvania's fastest-growing counties, giving the Pocono Record tremendous growth opportunities. However, this is a challenge for the newspaper because much of the population commutes to New York City or New Jersey and feels little connection to Monroe County - and therefore lacks the motivation to read the community newspaper.
Because of this, the Pocono Record lacks any direct local competitors but competes against newspapers such as the New York Post and New York Daily News. In addition, the Pocono Record competes with regional publications such as the Wilkes-Barre Times-Leader, Scranton Times-Tribune and the Allentown Morning Call.
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Famous quotes containing the word market:
“Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.”
—Willa Cather (1876–1947)
“It is a sign of our times, conspicuous to the coarsest observer, that many intelligent and religious persons withdraw themselves from the common labors and competitions of the market and the caucus, and betake themselves to a certain solitary and critical way of living, from which no solid fruit has yet appeared to justify their separation.”
—Ralph Waldo Emerson (1803–1882)
“the old palaces, the wallets of the tourists,
the Common Market or the smart cafés,
the boulevards in the graceful evening,
the cliff-hangers, the scientists,
and the little shops raising their prices
mean nothing to me.”
—Anne Sexton (1928–1974)