History
Pocket Books produced the first mass-market, pocket-sized paperback books in America in early 1939 and revolutionized the publishing industry. The German Albatross Books had pioneered the idea of a line of color-coded paperback editions in 1931 under Kurt Enoch; Penguin Books in Britain had refined the idea in 1935 and had 1 million books in print by the following year.
In 1944, the founding owners sold the company to Marshall Field III, owner of the Chicago Sun newspaper. Following his death, in 1957, Leon Shimkin, a Simon & Schuster partner, and James M. Jacobson bought Pocket Books. Simon & Schuster acquired Pocket in 1966.
Penguin's success inspired entrepreneur Robert de Graff, who partnered with publishers Simon & Schuster to bring it to the American market. Priced at 25 cents and featuring the logo of Gertrude the kangaroo (named after the artist's mother-in-law), Pocket Books' editorial policy of reprints of light literature, popular non-fiction, and mysteries was coordinated with its strategy of selling books outside the traditional distribution channels. The format size, and the fact that the books were glued rather than stitched, were cost-cutting innovations.
The first ten numbered Pocket Book titles:
- Lost Horizon by James Hilton
- Wake Up and Live by Dorothea Brande
- Five Great Tragedies by William Shakespeare
- Topper by Thorne Smith
- The Murder of Roger Ackroyd by Agatha Christie
- Enough Rope by Dorothy Parker
- Wuthering Heights by Emily Brontë
- The Way of All Flesh by Samuel Butler
- The Bridge of San Luis Rey by Thornton Wilder
- Bambi by Felix Salten
The edition of Wuthering Heights hit the best-seller list, and by the end of the first year Pocket Books had sold more than 1.5 million units. Robert de Graff continued to refine his selections with movie tie-ins and greater emphasis on mystery novels, particularly those of Christie and Erle Stanley Gardner.
Pocket and its imitators thrived during World War II because material shortages worked to their advantage. During the war, Pocket sued Avon Books for copyright infringement: among other issues, a New York state court found Pocket did not have an exclusive right to the pocket-sized format (both Pocket and Avon published paperback editions of Leslie Charteris' The Saint mystery series, among others).
Pocket is still known for publishing works of popular fiction based on movies or TV series, such as the Star Trek franchise (owned by corporate sibling CBS Television Studios, while former corporate sibling Paramount Pictures owns film and DVD distribution rights) and formerly Buffy the Vampire Slayer. The author credited for one of the Buffy products is Gertrude Pocket, a reference to the company's kangaroo logo (The Buffy novels are now published by Simon Spotlight Entertainment, another division of Simon & Schuster). Since first obtaining the Star Trek license from Bantam Books in 1979 (with a publication of the novelization of Star Trek: The Motion Picture), Pocket has published hundreds of original and adapted works based upon the franchise. Pocket Books is also the division that currently owns publication rights to the well-known work of James O'Barr, The Crow.
Read more about this topic: Pocket Books
Famous quotes containing the word history:
“The thing that struck me forcefully was the feeling of great age about the place. Standing on that old parade ground, which is now a cricket field, I could feel the dead generations crowding me. Here was the oldest settlement of freedmen in the Western world, no doubt. Men who had thrown off the bands of slavery by their own courage and ingenuity. The courage and daring of the Maroons strike like a purple beam across the history of Jamaica.”
—Zora Neale Hurston (1891–1960)
“The foregoing generations beheld God and nature face to face; we, through their eyes. Why should not we also enjoy an original relation to the universe? Why should not we have a poetry and philosophy of insight and not of tradition, and a religion by revelation to us, and not the history of theirs?”
—Ralph Waldo Emerson (1803–1882)
“If you look at history you’ll find that no state has been so plagued by its rulers as when power has fallen into the hands of some dabbler in philosophy or literary addict.”
—Desiderius Erasmus (c. 1466–1536)