A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. The term "pledge" originates from the promise a contributor makes to send in funding at regular intervals for a certain amount of time. During a pledge drive, regular programming is interrupted by an appeal for pledges by station employees, who ask the audience to make their contributions, usually by phone or the Internet, during this break.
Read more about Pledge Drive: Background
Famous quotes containing the words pledge and/or drive:
“I am heartily tired of this life of bondage, responsibility, and toil. I wish it was at an end.... We are both physically very healthy.... Our tempers are cheerful. We are social and popular. But it is one of our greatest comforts that the pledge not to take a second term relieves us from considering it. That was a lucky thing. It is a reform—or rather a precedent for a reform, which will be valuable.”
—Rutherford Birchard Hayes (1822–1893)
“Why should I let the toad work
Squat on my life?
Can’t I use my wit as a pitchfork
And drive the brute off?”
—Philip Larkin (1922–1986)