A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. The term "pledge" originates from the promise a contributor makes to send in funding at regular intervals for a certain amount of time. During a pledge drive, regular programming is interrupted by an appeal for pledges by station employees, who ask the audience to make their contributions, usually by phone or the Internet, during this break.
Read more about Pledge Drive: Background
Famous quotes containing the words pledge and/or drive:
“My administration is pledged to follow the policies of Mr. Roosevelt in this regard, and while that pledge does not involve me in any obligation to carry them out unless I have Congressional authority to do so, it does require that I take every step and exert every legislative influence upon Congress to enact the legislation which shall best subserve the purposes indicated.”
—William Howard Taft (1857–1930)
“...I don’t have an inner drive to do as well as anybody else ... I have a great pleasure in writing and part of that is political and part of that is I’m surprised that I’ve done as well as I have. I really am just surprised.”
—Grace Paley (b. 1922)