A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. The term "pledge" originates from the promise a contributor makes to send in funding at regular intervals for a certain amount of time. During a pledge drive, regular programming is interrupted by an appeal for pledges by station employees, who ask the audience to make their contributions, usually by phone or the Internet, during this break.
Read more about Pledge Drive: Background
Famous quotes containing the words pledge and/or drive:
“Taking the pledge will not make bad liquor good, but it will improve it.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“...I don’t have an inner drive to do as well as anybody else ... I have a great pleasure in writing and part of that is political and part of that is I’m surprised that I’ve done as well as I have. I really am just surprised.”
—Grace Paley (b. 1922)