Pleasure Point, Santa Cruz, California - 21st Century

21st Century

  • 2001- The sidewalk on lower 30th was the beginning of the end of the surf community, where many lived in an environment similar to that found at the State Park of Crystal Cove.
  • With new "Curb Appeal", Realtors and developers rush in to replace the historic beach cottages with larger homes. Many long term renters are forced out as vacation rentals and large houses used for a few weeks in the summer replace the small bungalows with cottage gardens. The pattern seen in Ocean Beach, San Diego, California and many Southern California beach cottage communities begins to transform one of the last surf communities along the coast.
  • 2001 Park designation for openspace on the S-Turn
  • 2001 The Rodgers project is opposed with a petition signed by a 1000 people against loss of small beach cottage used by surf community and removal of trees that protect monarch butterflies of Moran lagoon.
  • 2002 Becomes a sanctuary for ducks, herons, and other waterfowl after local concern.
  • 2003 Seawall proposed, but turned down by the California Coastal Commission because of a lack of consideration of alternatives to fight coastal erosion.
  • 2004 Proposal to have a lower pathway along East Cliff by Coastal Commission. see p. 11
  • 2004 permission to build on the beach across from Moran Lagoon turned down
  • 2004-Permission to build town house next to Roadhouse, on one of the last undeveloped lots. Though out of compliance with Neighborhood compatibility standards for similar scale, bulk and style to the surrounding homes; the project is approved much to the dismay of many long term members of the community.
  • 2005- Attempt to list The Pleasure Point roadhouse as a Cultural Resource NR-5. The Trustees, with the help of Realtors and Developers fight the designation in opposition the community desire to save it for a museum and community center.

, see ipetitions.com/petition/saveroadhouse/signatures


  • 2007 community meetings to decide design guidelines in keeping with the historic beach cottage environment.
  • Aug 14, 2007 County investigates Roadhouse as a park site

  • Dec 2007 Coastal Commission permits Sea Wall from 33rd Ave to 36th and at the Hook on the end of 41st Ave.
  • Aug 2012 Construction finished on the Sea Wall and improved Pleasure Point Park, now with bathrooms, showers and picnic tables and garden. The Dirt Farm has also been modified to handle more parking, though most of it is left as it was, including the bench.

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