Playland (San Francisco) - Food

Food

The It's-It ice cream sandwich was invented in 1928 by George Whitney and sold only at Playland-at-the-Beach. In fact, for 40 years, Playland was the only place you could find It's It. After the demolition of Playland in 1972, the ice cream treat was made and sold elsewhere and is now sold in stores and in 15 states.

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