Inverse Relationship With Linkage To TV, Movies and Video Games
Authors Nancy Carlsson-Paige & Diane Levin note that play value in toys can be seen as inversely related to their degree of linkage with TV, movies and video games. For example, G.I. Joe, Teenage Mutant Ninja Turtles, and Power Rangers are all examples of toys that have cross-feeds with television shows that have violent themes. Similarly, Godzilla, Small Soldiers, Spawn, Jurassic Park and Starship Troopers toys are marketed to children 4 and up.
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