History
Under the name "LiveFire," the show premiered in May 2007, which featured twenty players invited by the co-founders. Production of one show a day, Monday through Friday, commenced on October 29, 2007 and expanded to two shows a day on December 31, 2007. The name changed to PlayCafe in late October 2007. However on May 30 of 2008, the show's format shifted from daily shows (Monday-Friday) to once a week shows on Thursday. On October 30, it was announced that remaining investor money had been returned, no prizes would be given after the previous week's shows (and as such, the raffle tickets earned in the previous week's shows were null and void), and live PlayCafe broadcasts would be ending. The final broadcast was held on December 18, 2008, culminating with a three-hour special.
Live shows were no longer produced after December 18, 2008. Users could host their own shows using the site's interface, some of which differed from those that PlayCafe ran. On January 30, 2009, the game user interface was replaced with a redirect to the PlayCafe blog, which stated:
"...e have decided to hold off on producing shows for now. We are thrilled with the enthusiasm of so many of you.... Unfortunately in these challenging times, it has been difficult to continue our growth. We are exploring partnerships with companies that can use PlayCafe's technology and give our shows wider distribution.... Thank you all for your enthusiasm and support and we hope to see you again soon!"
Read more about this topic: Play Cafe
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