Plan Baton Rouge - Additional Information

Additional Information

The plan has guided the growth that has been catalyzed by the State of Louisiana’s ambitious downtown building program. Additionally, the Plan seeks to preserve and strengthen the two historic neighborhoods of Spanish Town and Beauregard Town. It sets forth a strategy to restore the pedestrian character and sense of place of downtown for all of its citizens to enjoy. The plan was developed by a well-renowned consultant team led by Duany Plater-Zyberk; the team focused on the physical design of downtown, the connections between the amenities, the transportation challenges and the retail dynamics.

The plan’s flexibility seeks to serve Baton Rouge far into the future as witnessed with the evolution of the Shaw Center project and the opportunity seized by the private sector. Another initiative featured in the plan has already been realized with the creation of a public market, the Main Street Market, that has become a gathering place for the Baton Rouge community.

The plan identified areas where public action could leverage sustained private investment over time. Since 1998, the state and other public agencies have poured $400 million into downtown and the private sector has responded with over $200 million. Plan Baton Rouge has been recognized nationally for its success in focusing citizens and public agencies on a common goal.