Advertising
In June 2011, Hewlett-Packard signed up Plan B as part of their advertising campaign for its laptops featuring Beats Audio, using a short film exclusive to UK cinemas, showing Plan B with his band in a recording studio de-constructing the song "She Said", which had been a UK chart success a year earlier. Subsequently, in its 24 June issue, the British satirical magazine Private Eye made reference to the ad in its Ad Nauseam column and voiced the magazine's view that Plan B's involvement in the commercial seemed to be at odds with his comments at the Ivor Novello Awards regarding music promotion and criticising what "…has to go on in order to get your music to get played to the masses." in reference to Plan B's own US stage tour just prior to the awards.
In July 2011 Bulmer's cider announced that they had signed up Plan B to help sell their product. An advertisement for the cider was later released depicting a live performance by him.
Read more about this topic: Plan B (musician)
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