Pioneers of Modern Typography was a book written by Herbert Spencer in 1969.
In both his Typographica journals and in Pioneers of Modern Typography, Spencer brought the typographical experiments and design history of Continental Europe to Britain and the English language. In Lund Humphries description of the book:
| “ | Modern typography does not have its origins in the conventional printing industry. Its roots are entwined with those of twentieth-century painting, poetry and architecture, and it flowered quite suddenly and dramatically in the twenty years following the publication of Marinetti's Futurist manifesto in 1909. | ” |
The book influenced later graphic designers. Peter Saville, designer of record sleeves for Joy Division, New Order and other Factory Records artists, was notably influenced by the book:
| “ | … the look of Punk didn't offer much hope for a fresh graphic language. This is where Malcolm Garrett was to be invaluable. Malcolm had a copy of Herber Spencer's Pioneers of Modern Typography. The one chapter that he hadn't reinterpreted in his own work was the cool, disciplined "New Typography" of Tschichold and its subtlety appealed to me. I found a parallel in it for the New Wave that was evolving out of Punk. In this, as it seemed at the time, obscure byway of graphic design history, I saw a look for the new cold mood of 1977-78 … So for me, the door to graphic enlightenment was the book, Pioneers of Modern Typography. My entire education about the art and design movements of the twentieth century, other than Pop, began at that point. | ” |
Pioneers of Modern Typography was revised and reprinted in 2004 by Rick Poynor, prolific author and founder of Eye magazine.
Read more about Pioneers Of Modern Typography: External Links, References
Famous quotes containing the words pioneers of, pioneers and/or modern:
“Printer, philosopher, scientist, author and patriot, impeccable husband and citizen, why isn’t he an archetype? Pioneers, Oh Pioneers! Benjamin was one of the greatest pioneers of the United States. Yet we just can’t do with him. What’s wrong with him then? Or what’s wrong with us?”
—D.H. (David Herbert)
“The emancipation of today displays itself mainly in cigarettes and shorts. There is even a reaction from the ideal of an intellectual and emancipated womanhood, for which the pioneers toiled and suffered, to be seen in painted lips and nails, and the return of trailing skirts and other absurdities of dress which betoken the slave-woman’s intelligent companionship.”
—Sylvia Pankhurst (1882–1960)
“Primitive times are lyrical, ancient times epical, modern times dramatic. The ode sings of eternity, the epic imparts solemnity to history, the drama depicts life. The characteristic of the first poetry is ingeniousness, of the second, simplicity, of the third, truth.”
—Victor Hugo (1802–1885)