Pimp My Ride - Legal Action

Legal Action

Viacom, the owner of the Pimp My Ride franchise, has made legal threats against a number of small business owners over the use of the words Pimp My... in business names. Businesses using the names Pimp My Pet and Pimp My Snack have been threatened with legal action for an alleged breach of a trademark owned by Viacom. The website Pimp My Snack is now known as Pimp That Snack.

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