History
PIER Systems, Inc. was formed in August, 2000 by Gerald Baron.
On June 10th, 1999, the Olympic pipeline burst and poured vast amounts of gasoline into Whatcom Creek in Bellingham, WA. The gas created a massive fire that caused major forest damage and killed 3 people. Back then, Gerald Baron was a communications contractor for Equilon Enterprises (a joint venture between Texaco and Shell), which was the managing partner for the Olympic pipeline. He was responsible for communicating with the public and the press to assure them that the crisis was contained. This demanding task inspired him to create The PIER System—a single system that could streamline the communication problems that organizations face during major disasters by providing the tools they need to distribute information. Baron said “We just saw that there were better ways of solving the communication problem that would really facilitate what needed to be done." - Gerald Baron, 1999
In 2003 PIER Systems, Inc. corporation name was changed to AudienceCentral, Inc. The name was changed back to PIER Systems, Inc. in 2007.
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