Support Campaign
Pickens announced that he would spend $58 million on a multi-media effort to promote his proposal, through both old media (such as newspapers and television), and new media (including YouTube, Facebook, MySpace, Twitter, and the creation of a new social network on the Pickens Plan website). As part of this effort, Pickens has appeared on many American news programs and talk shows, such as The NewsHour with Jim Lehrer, Good Morning America, The Tonight Show with Jay Leno, Larry King Live, Fox News and The Daily Show with Jon Stewart. Pickens is aided by his spokesperson Jay Rosser and political ad firm Joe Slade White & Co.
To raise political support, Pickens planned to organize supporters by Congressional districts. He also met with the main party candidates for the 2008 United States Presidential election to discuss his plan. He met with John McCain on August 15, 2008, and with Barack Obama on August 17, 2008.
In October 2008, Pickens announced that the one millionth person had signed up to support his plan, and that two U.S. Senators, 37 U.S. Congressmen and nine governors had pledged "to enact an energy plan that reduces our foreign oil dependence by at least 30% within ten years." A year later, another 600,000 people had signed up to support the plan.
Read more about this topic: Pickens Plan
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