Piccadilly (Пикадили) is a Bulgarian supermarket chain based in Varna. Founded as a 51% foreign-owned company in 1994, it opened its first supermarket in Varna in 1994 and became 100% Bulgarian-owned in 2003. Piccadilly is known for its near-complete dominance of the market in Varna to the extent that it prevents large international chains such as Billa from opening new stores.
As of 2006, the company operates five supermarkets in Varna and two in Sofia (one in City Center Sofia and one in Mall of Sofia).Also there is one supermarket in Veliko Tarnovo and one in Burgas.A loyalty program, Piccadilly Club, was started in 2003.
Serbian firm "Delta Holding" bought 85% of the Piccadilly Chain Supermarket Firm in 2007. On Sep 12, 2007, two companies have signed the deal in Sofia. Delta will invest about 70 million Euros in Piccadilly and open 20 new stores which will hire about 1000 new employees. Purchasing Piccadilly is the first time that the Serbian capital is investing in an EU member state.
Since July 2011, through the acquisition of Delta Maxi Group, Picadilly became a member of the Belgian international food retailer Delhaize Group. The chain disposes of 26 Piccadilly supermarkets (eight of them on the territory of Varna, five in Sofia, three in Plovdiv, one in Burgas, one in Veliko Tarnovo, one in Lovech, one in Stara Zagora, one in Vidin, one in Samokov, one in Yambol, one in Gabrovo and one in Rousse) and 13 Piccadilly Express corner shops (ten in Sofia, two in Plovdiv and one in Varna).
Delhaize Group is a Belgian international food retailer with activities in 11 countries on three continents. Delhaize Group is listed on Euronext Brussels and the New York Stock Exchange. At the end of 2010, Delhaize Group’s sales network consisted of 2 800 stores. In 2010, Delhaize Group posted EUR 20.8 billion in revenues and Group share in net profit of EUR 573 million. Delhaize Group employs today approximately 153 000 associates worldwide.