Phonethics - Timeline

Timeline

Phonethics started producing TVC’s & Corporate Video on commission basis from 1999 under the corporate name 'Ethics'. Some early campaigns included:

  • Masti condoms - explored the father–son relationship, a first for the product category, and laid emphasis on protection against HIV/AIDS and unwanted pregnancy.
  • ‘Pearl’ Oral contraceptive pills
  • Dupont ‘Avaunt’ (35mm) – 60 seconds
  • Honda Eterno Scooters (16mm) – 20 secs x 2
  • Three spots of ten seconds each were designed to generate awareness and facilitate response to a national helpline, on AIDS. These were telecast on various satellite channels around the ‘World AIDS Day’, 2000 .
  • Two spots on Violence against women conceptualized and executed by us for ‘JAGORI’, a Delhi based women’s NGO. These were telecast on all major satellite channels and played at prestigious international fora like United Nations.
  • Universal – Socho Kabhi music video
  • Hyundai Accent CRDi launch film
  • Hyundai Accent VIVA launch film
  • Hyundai Motor India (Manufacturing plant at Chennai and marketing offices) launch film
    • Setup in FEB 2006 as Phonethics Mobile Media.
  1. To create character-led Original content
  2. Content Format: Short form Video, Animation & Audio (15 sec – 30 min)
  3. Commercial distribution on the wireless and emerging media
  • 2008- NIIT: Viral Video for their digital campaign
  • 2009- Hindustan Times: Viral video for a contest that encouraged people to read HT, find clues hidden in the newspaper & stand a chance to win to prize.
  • 2009- DHL: Bollywood based viral video
  • 2009- Zee Cinema: Website And Social Media Application Development
  • 2009- Cadbury’s Bournville: Storytelling campaign that takes off from The Legend of Bournville. Serialized story told via a blog using original text, images and video via a virtual character ‘The Old Hound’.
  • 2009-Tata Indica Vista: Designed and developed fictional characters Andy & Leela to be manifested in a graphic novel, animated viral, a flash game and a comic strip generator application on social networks.
  • 2009- Tata Sumo Grande: Created the buzz for the launch of sumo grande in the digital space via a content-driven blog.
  • 2009- Ford Motors: Consumer interactive blog to promote the newly launched Ford Fiesta Sport. Detailed reviews were posted by a specialist of the vertical.
  • 2009- itz Cash: Designed & developed content and creatives for their social networks and managed the community.
  • 2009- Magiclink: SMS push based mobile solution to view a video/picture on the mobile phone.
  • 2009- The Times of India: Social Networking Site development.
  • 2010- Nissan X-trail and Teana: Display & Search campaigns in congruence with Media buying across various online news and automotive platforms. Developed ‘Lead Management System’ to capture hot leads for the client.
  • 2012- Madhuri Dixit Nene: Developed a website, social media community page & a mobile app (iOS & Android).
  • 2012- Youwecan: Digital partners for the Cancer Foundation. Designed their brand identity & an e-commerce website.
  • Feb 2013- Nissan NEON App: A mobile app for iOS & Android enabled devices.
  • Feb 2013- Nissan Safety Driving Forum: Designed & developed a Quiz app on Facebook.
  • Feb 2013- Dance With Madhuri: India’s First Gamified Dance School by the Superstar Madhuri Dixit Nene.

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